Contact Us
Contact Us
About Us

Our Solution isn’t Transactional.
It’s Relational

What we value

Authentic Marketing Done Right.

Our philosophy when working with small businesses in hospitality is to empower and release our clients to be confident with building their brand on their own. This is the most cost effective and scalable way to grow their business where margins are incredibly tight.

Where Our Capabilities Are

Our focus is that we can give our clients the right tools to become capable to manage their own marketing strategy and day-to-day communication with their customers beit EDM, social media, down to the dining experience to ensure there is no disonance across the consumer journey.
Increased Brand Awareness
Social media platforms allow restaurants to reach a wider audience and create brand awareness. Social media platforms like Instagram, Facebook, and Twitter offer a cost-effective way to promote your restaurant's offerings to potential customers.
Direct Contact with Customers
Social media provides a direct line of communication between restaurants and their customers. This enables restaurants to receive feedback from their customers and to respond to customer inquiries in a timely and efficient manner.
Enhanced Customer Experience
Social media platforms allow restaurants to share information about their menu offerings, promotions, and special events. This can help enhance the customer experience by providing customers with valuable information that can help them make informed decisions.
Building Community
Social media platforms offer an opportunity to build a community around your restaurant. By engaging with customers on social media, restaurants can create a loyal following that can help drive business and generate positive word-of-mouth.
Competitive Advantage
Social media has become an essential marketing tool for restaurants, and those who do not utilize it are at a disadvantage. By learning how to use social media effectively, restaurants can gain a competitive advantage over their rivals and attract more customers.
In conclusion, learning how to use social media is important for restaurants as it can help increase brand awareness, enhance customer experience, build a community, and gain a competitive advantage.
This is why we created two publicly available courses curated and designed specifically for businesses in the food & beverage, restaurant, and FMCG industry. One on content creation, and another on social media management. Please see below for the course outlines.
Course outlines

Social Media Management

I. Introduction
  • Welcome and Introductions
  • Overview of the training objectives and goals for successful hospitality food and beverage (F&B) marketing
  • Explanation of the benefits of social media marketing
II. Marketing Calendar Planning
  • Importance of a marketing calendar in the F&B industry
  • How to create a marketing calendar using Notion
  • Tips for maintaining and managing a marketing calendar 
  • Examples of effective marketing calendars
III. Digital Marketing Strategy and Social Media Planning
  • Definition of a digital marketing strategy
  • Importance of a digital marketing strategy
  • How to create a digital marketing strategy
  • Overview of social media planning on Instagram, Facebook, and YouTube
  • Best practices for social media planning
  • Examples of effective social media plans
IV. Promotion/Lead Generation Techniques
  • Explanation of promotion/lead generation techniques
  • Overview of various promotion/lead generation techniques
  • Examples of effective promotion/lead generation techniques
  • How to track and measure the effectiveness of promotion/lead generation techniques through Meta Business Suite, and YouTube Analytics
V. Branding Guidelines for Restaurants
  • Importance of branding for your restaurant
  • Definition of branding guidelines
  • How to create branding guidelines for your restaurant
  • Overview of examples of effective branding for restaurants
  • Best practices for maintaining and managing branding guidelines
VI. Conclusion
  • Recap of the training objectives and goals
  • Questions and Answers
  • Next Steps for applying the learned skills and accountability across the next 12 months.
Course outlines

Content Creation for Restaurants

I. Introduction
  • Welcome and Introductions
  • Overview of the training objectives and goals
  • Explanation of the benefits of content creation for restaurants
II. The Role of Content Creation in Restaurant Marketing
  • The importance of content creation in restaurant marketing
  • Types of content to create for restaurants
  • How to use content to build authority in the industry and gain social proof
  • Tips for engaging with the audience on social media
III. Strategy for Trending Audio on Instagram
  • Understanding the importance of trending audio
  • How to find and use trending audio in Instagram content creation
  • Tips for creating effective content using trending audio
IV. Smartphone Photography & Videography
  • Importance of photography and videography for content creation
  • How to take good photos and videos using your smartphone
  • Basic principles of photography and videography
  • Tips for editing and enhancing smartphone photos and videos
  • How to edit photos and video using your smartphone with free apps 
V. Content Planning and Execution
  • How to plan and execute a content creation strategy
  • Tips for creating content that resonates with your target audience
  • Best practices for posting and sharing content on social media platforms
VI. Measuring and Analyzing Content
  • Performance
  • How to measure and analyze content performance
  • Tools and metrics for tracking the success of your content
  • How to use data to refine your content creation strategy
VII. Conclusion
  • Recap of the training objectives and goals
  • Questions and Answers
  • Next Steps for applying the learned skills.

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