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About Us
Our Solution isn’t Transactional. It’s Relational
What we value
Authentic Marketing Done Right.
Our philosophy when working with small businesses in hospitality is to empower and release our clients to be confident with building their brand on their own. This is the most cost effective and scalable way to grow their business where margins are incredibly tight.
Services
Where Our Capabilities Are
Our focus is that we can give our clients the right tools to become capable to manage their own marketing strategy and day-to-day communication with their customers beit EDM, social media, down to the dining experience to ensure there is no disonance across the consumer journey.
Increased Brand Awareness
Social media platforms allow restaurants to reach a wider audience and create brand awareness. Social media platforms like Instagram, Facebook, and Twitter offer a cost-effective way to promote your restaurant's offerings to potential customers.
Direct Contact with Customers
Social media provides a direct line of communication between restaurants and their customers. This enables restaurants to receive feedback from their customers and to respond to customer inquiries in a timely and efficient manner.
Enhanced Customer Experience
Social media platforms allow restaurants to share information about their menu offerings, promotions, and special events. This can help enhance the customer experience by providing customers with valuable information that can help them make informed decisions.
Building Community
Social media platforms offer an opportunity to build a community around your restaurant. By engaging with customers on social media, restaurants can create a loyal following that can help drive business and generate positive word-of-mouth.
Competitive Advantage
Social media has become an essential marketing tool for restaurants, and those who do not utilize it are at a disadvantage. By learning how to use social media effectively, restaurants can gain a competitive advantage over their rivals and attract more customers.
Conclusion
In conclusion, learning how to use social media is important for restaurants as it can help increase brand awareness, enhance customer experience, build a community, and gain a competitive advantage.
This is why we created two publicly available courses curated and designed specifically for businesses in the food & beverage, restaurant, and FMCG industry. One on content creation, and another on social media management. Please see below for the course outlines.
Course outlines
Social Media Management
I. Introduction
Welcome and Introductions
Overview of the training objectives and goals for successful hospitality food and beverage (F&B) marketing
Explanation of the benefits of social media marketing
II. Marketing Calendar Planning
Importance of a marketing calendar in the F&B industry
How to create a marketing calendar using Notion
Tips for maintaining and managing a marketing calendar
Examples of effective marketing calendars
III. Digital Marketing Strategy and Social Media Planning
Definition of a digital marketing strategy
Importance of a digital marketing strategy
How to create a digital marketing strategy
Overview of social media planning on Instagram, Facebook, and YouTube
Best practices for social media planning
Examples of effective social media plans
IV. Promotion/Lead Generation Techniques
Explanation of promotion/lead generation techniques
Overview of various promotion/lead generation techniques
Examples of effective promotion/lead generation techniques
How to track and measure the effectiveness of promotion/lead generation techniques through Meta Business Suite, and YouTube Analytics
V. Branding Guidelines for Restaurants
Importance of branding for your restaurant
Definition of branding guidelines
How to create branding guidelines for your restaurant
Overview of examples of effective branding for restaurants
Best practices for maintaining and managing branding guidelines
VI. Conclusion
Recap of the training objectives and goals
Questions and Answers
Next Steps for applying the learned skills and accountability across the next 12 months.
Course outlines
Content Creation for Restaurants
I. Introduction
Welcome and Introductions
Overview of the training objectives and goals
Explanation of the benefits of content creation for restaurants
II. The Role of Content Creation in Restaurant Marketing
The importance of content creation in restaurant marketing
Types of content to create for restaurants
How to use content to build authority in the industry and gain social proof
Tips for engaging with the audience on social media
III. Strategy for Trending Audio on Instagram
Understanding the importance of trending audio
How to find and use trending audio in Instagram content creation
Tips for creating effective content using trending audio
IV. Smartphone Photography & Videography
Importance of photography and videography for content creation
How to take good photos and videos using your smartphone
Basic principles of photography and videography
Tips for editing and enhancing smartphone photos and videos
How to edit photos and video using your smartphone with free apps
V. Content Planning and Execution
How to plan and execute a content creation strategy
Tips for creating content that resonates with your target audience
Best practices for posting and sharing content on social media platforms
VI. Measuring and Analyzing Content
Performance
How to measure and analyze content performance
Tools and metrics for tracking the success of your content
How to use data to refine your content creation strategy
VII. Conclusion
Recap of the training objectives and goals
Questions and Answers
Next Steps for applying the learned skills.
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